Jordan Morell spent fifteen years in banking before he walked out in December 2019 to sell for a buddy's glass company. Three months later he was standing at the home and garden show hearing the first rumble of COVID. His dad ran a drywall shop and made him do the demo and the grunt work, which was exactly the point. MGC Remodeling is in its fourth year now, run with his business partner Joe. Last year they did ninety four jobs. This year they are doing seventy, and revenue is up by roughly five hundred thousand dollars, which he credits to the tools one hundred percent. He scans a house with Rendr, the measurements land in JobTread, and a bid that used to eat ten to fifteen hours now takes under fifteen minutes. Getting there cost him sixty to a hundred and twenty hours of building templates and cost codes, most of it at twelve hour days through a December. What it bought back was the ability to pick his jobs, walk away from a hundred thousand dollar job that is not a fit, and be done at noon on a Friday.
Watch: YouTube Listen: Apple Podcasts | Spotify
Find Jordan: mgcremodel.com | Instagram | Facebook
Chapters
- 00:00 - Welcome, and who Jordan Morell is
- 00:27 - Fifteen years in banking, and a dad who made him do demo
- 02:51 - Out of banking, into a glass company, then COVID hits
- 04:09 - A GC asks him to sell, and ownership becomes the goal
- 06:09 - Why he made Joe a partner instead of an employee
- 10:08 - Ninety four jobs with two people
- 10:57 - Testing every sub by punching holes in his own house
- 14:16 - Subs, employees and customers as the shareholders
- 19:32 - What makes a homeowner pick MGC
- 21:02 - Scanning a kitchen and a bath, bid inside four hours
- 23:02 - A $16,400 cabinet allowance that landed at $16,100
- 23:58 - No paid ads, all Google Maps and SEO
- 27:49 - Call me if you get a lower bid, I will not price match
- 30:50 - Being blunt about the budget question
- 35:45 - Why he bids high on purpose
- 38:16 - From fifteen hours a bid to under fifteen minutes
- 41:41 - Twelve hour days on JobTread, then finding Rendr
- 43:42 - Rebuilding every quote around how Rendr outputs
- 46:36 - Bringing the whole crew to the walkthrough
- 48:07 - The number one gap, capturing notes on site
- 57:49 - Why time is the real currency
- 58:47 - Ninety four jobs down to seventy, revenue up five hundred thousand
- 62:27 - Advice to the next generation
- 69:58 - Where to find Jordan, and the five star question
Takeaways, in Jordan's words
- "I'm gonna punch a couple holes in the wall, I'm gonna see if he can fix this." (10:57)
- "What we're trying to accomplish here is our shareholders is our subs, employees, and customers. They're all investing into us and want to get something back out." (14:16)
- "I'm not overpricing, I'm not underpricing, I'm not gouging you, I'm not gonna price match. We have a system, this is what we do, and this is what sets us apart." (27:49)
- "I would rather come in high and you want to work with me, and then work towards what your actual budget is." (35:45)
- "I can't reduce my cost per se, but we can just reduce the scope of work." (35:45)
- "I went from, say, ten, fifteen hours for a bid to, no joke, under fifteen minutes." (38:16)
- "I bring the whole crew. We're like, what's up boys?" (46:36)
- "We went from, say, last year we did ninety four jobs, and this year we're doing seventy jobs, and we increased our revenue by probably around five hundred thousand this year." (58:47)
- "My goal is never to be rich. I don't need a yacht. I don't want a mansion. I always joke, that's just more for me to clean. I want enough money so I can have time to be with my family." (67:41)
- "When I get done with every project, I ask the customer, is there any reason why you wouldn't give me five stars?" (70:47)
Full transcript
Reasonable Tech Dad (00:00)
Welcome, ladies and gentlemen, to another episode of the Reasonable Contractor podcast. I am your host, Ryan Templin, the reasonable tech dad, here with Jordan Morel of MGC Remodeling. And looked at their website, they're out of Lionel Lakes, they were focusing on bathroom, tile and that kind of stuff, doing more general now. But rather than me walk us through that transition, Jordan, welcome. Thanks for coming on and why don't you tell the people your story, man. Tell us how things got started with MGC.
Jordan Morell (00:27)
Yeah, thanks for having me. Uh so yeah, basically I'll bring you way back. So I always as you'll probably start realizing into this uh podcast, I'm very uh talkative. I'll talk to anybody, talk to anything. I've always been really good at I I hate to use the word sales, but I'm easy to talk to. I like talking to people and then finding out what they want, giving them what you want, right? So I always tell people I love r I love riding motorcycles.
Reasonable Tech Dad (00:33)
Please do. Yes, yes.
Jordan Morell (00:53)
Right. If people are deathly afraid of motorcycles, there's nothing I can do to sell you a motorcycle. But if you like a Corvette, I'm gonna find a Corvette and I'll sell you a Corvette. So, um, I was in banking for fifteen years. So my dad used to own a construction company, uh, Morel Drywall, who was a union carpentry shop. He always made me do the horrible work, you know, the demo, picking up all the pieces, insulation, and he's like, How do you like it? I'm like, It freaking sucks. He goes, Well, then you should probably go to school, right? But kind of struggled in school, right?
Reasonable Tech Dad (00:58)
you
Jordan Morell (01:22)
So I kind of struggled in school, but I'm like, you know, so I decided to go to a two year college. I worked full time, paid for it, uh cash as I went, and then I got uh AAS small business management degree. Yep. I'm like, I just want to do business. I don't I don't care how plants grow, anything like that. I just wanna know how the world works really when it comes to business. So I did that. Um I was in banking for about about fifteen years. So I worked at a big uh, you know, one of the big banks that probably half the people hate. So I worked there.
Reasonable Tech Dad (01:22)
That's a good lesson. It's a good dad. Same. Nice, dude.
Jordan Morell (01:52)
Um started off in the call center. Uh then I worked my way through um working into ACH a lot of uh um how payments move through the the the financial systems. Um so I learned a lot. So from customer service, taking 120 calls a day, getting rejected. I mean it was uh an onslaught, right? Um as you can tell I'm not the best for core just yep, just I love yeah, just take
Reasonable Tech Dad (02:06)
Got it. The only way to get those lessons is to get reps with humans.
Jordan Morell (02:21)
Take them on, keep keep coming. So um as you can tell, I I hated corporate. It just never fitted fit me, you know. We would have these meetings of how's your feelings? I'm like, nobody, yeah, like nobody cares. You know, I'm like, we all care about each other, but at the end of the day, it's the dollar bill and I'd rather just work and go home. So yeah. So uh December 2019, right before COVID, I was midlife crisis. I'm like, I'm out, I'm gonna go.
Reasonable Tech Dad (02:26)
Yes. It's a business. Yeah.
Jordan Morell (02:51)
Go work at my buddy's glass company. Uh, they're having some struggles with profitability. And I'm like, well, let's figure out what stuff costs. Let's make the margins, make the markup, and then see where it happens. So I was at the uh home and garden show uh 2020, and I hear this little rumble of this thing called COVID, you know, and I'm like, eh, whatever, it's a cold, we're fine, and then everything stopped for two weeks, and I was like, oh like.
Reasonable Tech Dad (03:13)
Ha Oh Oh shit.
Jordan Morell (03:17)
People need banking and credit cards and loans, maybe, if we all survive, but who the heck's gonna need some glass shower doors and windows, you know? Well obviously the for two weeks it was dead and then it kind of blew up here in the Minnesota and kind of across the United States. So I did that for about a year and a half. Say that again?
Reasonable Tech Dad (03:25)
Right. glass piece tip. The glass piece did the glad that your buddy's glass company are saying.
Jordan Morell (03:40)
Yeah, so they were doing good, but then you know, like the construction, so everyone was staying at home. So we we went from, you know, no measures for two weeks to ten measures a day, you know, trying to uh you know, trying to trying to keep up with everything. So we did that. Um I did that for a couple of years. Um and then during that time, again from the sales perspective, I'm like I can go to one individual homeowner or I can find contractors, you know, find a builder that does sixty homes a year and all that. So started really networking
Reasonable Tech Dad (03:50)
Wow.
Jordan Morell (04:09)
Uh hit it off with this uh general contractor. They asked if I wanted to sell for them and be a project manager. My ultimate goal when I left banking was I wanted to be a a a business owner. I always wanted to do it. I just didn't know what what field or what I'd be good at. Um and I started really falling in love with construction. It's kind of always in our blood, you know. Um and then um Yeah, we uh started working for a company that kind of specialized in tile. So it was like two years in there and uh couple of the contractors in one week came to me and they're like, Well how long have you owned this company? You answer calls at seven o'clock at night, you're here at six in the morning. You know, how long have you owned it? I'm like, well I don't own it, but if I started my own, like would you be interested? So that started, uh we just hit we're just going on our fourth year. Yeah, you know, yeah, you know, just trying to figure it out. So uh so now we're going on our fourth year. Um during that time I met my business partner, Joe Gondak, instrumental.
Reasonable Tech Dad (04:56)
You're already putting the feelers out, good man. Right? Yeah.
Jordan Morell (05:10)
one of the biggest things I you if anybody asked me, it's like find the right people, right? Find the team. Um he Yeah. I met him at Glass and Mere, that's where the the glass company I was at. Great great glass company by the way. Um the just he always joked when he got frustrated he would go home and vacuum. And I was like, that O C D is has a
Reasonable Tech Dad (05:15)
Could not agree more, dude. Could not agree more. It's so we- it's so unique. Of all the shit people do to cool off, right?
Jordan Morell (05:35)
Yes, but as a pro right, but as a project manager, you know, running a an organization and everything, it's is he's the absolute best. So, um, instantly when I was like, Hey, I wanna start this, you know, some people were telling me, Hey, you can make more money by yourself, make him an employee and I'm like, Nope. Um, I'm kind of the ol I'll say the old school capitalistic type, you know, business owner. I wanna share the wealth. Um he was somebody that was gonna be integral. I didn't want him to leave if he left halfway through or felt slide it in any way, it would have crumbled what what I was trying to build so together. So instantly I'm like Yep. Yeah.
Reasonable Tech Dad (06:09)
That's so smart upfront. Can I double click on that a little bit? Like you said that because he was a good project manager, that's why you made that kind of decision. I guess I'd really like to double click on why you were so clear about him being the guy and how you came to that decision. it, cause it sounds like it was critical, right? Like you can hear it in your voice that that was a big, important, good decision in that starting your business process. So what about Joe made you see that and make that decision. Can I ask more?
Jordan Morell (06:43)
Yeah, yeah, yeah, absolutely. I mean, uh detail oriented, right? Um, when I was trying to figure out pricing, right, to make the glass company pr like how many things of silicone, how many things of screws, uh, how many bad glass every he knew it. So he's sitting there like do this and then you know, you just start as the sales kind of manager guy, I'm like, Hey, um, what what sucks around here? What don't you like? Well this isn't good, that's not good. So he was thinking as a business owner, not even realizing that the capabilities of what he had. So um I'm a little older than him, but I was like, Joe, like we can do this. Um, you know, his dad was a general contractor, you know, so we've all been around construction. You know, he was installing about man, he would install one to four shower doors a day for I think four years. So I mean he knew how tile was supposed to be, how the the water pan, the backing, the you know, anything's out of square. So all of that that nuance stuff that I kinda ultimately wanted to get into, I was like, it's perfect. So when I left
Reasonable Tech Dad (07:14)
Got it. Yes.
Jordan Morell (07:42)
Um before we started our own thing, when I left, um he actually moved into my role at the glass company. Within like six months, I was selling pretty good, and they're hey, you need a project manager, and I'm We're not we're not interviewing or any you're gonna interview this guy. He's the one I want to work with him. So we've been working together for years now, probably yeah, eight to almost ten years. And I always joke, we're business owners, we're 50-50. I think we legit hung up on each other angrily only once. And it was We were both just having a bad day and it's like, yeah, we're we're done. Like we're not gonna get anywhere, we're just gonna be done. So we're uh good yin and yang. So I'm yeah, you know, um I'm very I'm very optimistic, right? So I I always my mind's always constantly racing, how can I do this? How can I do it better? Should we do this? Should we expand? And he's always kinda pumping the brakes, asking the questions. So he's the good yin and yang as a as a business partner that really helped drive good, clean, focused
Reasonable Tech Dad (08:12)
Wow. Let's just take a break. Let's cool off.
Jordan Morell (08:41)
uh growth without, you know, imploding, you know, losing everything, not over extending yourself, um, never over promise, under deliver. It's like, hey, we get to a job and as we're starting out, we're like, we don't have the crew to necessarily hit that mark. We're just we're not your guy. We're not gonna take that risk. So so yeah, he was he was awesome. So so yeah yeah, so we started that and uh we did a lot of tile for the general contractors and then what we started realizing and some of the other uh um uh
Reasonable Tech Dad (08:50)
Yes. It's so critical man.
Jordan Morell (09:10)
I wish I would have met you and all these people that you've been interviewing because I would have loved to done tile for them. I realized that the blue collar, I love 'em. There's nothing wrong with them. I almost I relate way more to blue collar people than white collar. But um they just wanna work sometimes, right? Like I have a all my all my subs, employees, everybody we have, they just wanna work. They wanna do really good work and go home. Um, I love the customer interaction, I love the design. I have no design skills, but to work with designers and come up with it and think of ideas, you know, is something I I I love. And I was like, I can do this and communicate with white collared people and follow up and hit emails and get bids out extremely fast and follow up and meet deadlines to where I think that's a huge market that we can expand in and be, you know, it's I think now there's starting a lot of energy coming into construction 'cause there's profitability. But um I think we got a little bit ahead of the curve of
Reasonable Tech Dad (09:44)
Yes.
Jordan Morell (10:08)
The technology, you know, you were talking about AI. Um so like last year I think we did ninety five jobs. So we do we started a job every three weeks and it's just two of us. So we were rocking and rolling.
Reasonable Tech Dad (10:15)
sick dude. Yeah. Up to your eyeballs, I'm sure, between scheduling work and getting subs and getting materials on time.
Jordan Morell (10:29)
Yep, yep. And the the big thing that we had is reputation is huge. So we're still a little guy in the in the field. You know, we got some cool things coming up for twenty twenty seven. Um gonna expand, I think, pretty well, get some uh actual in house carpenters, um and other guys gonna come on. Um so if that comes through, uh Yep. It's it's fantastic. So what we did which is funny, is everything in our house
Reasonable Tech Dad (10:44)
Yeah. Yeah, buddy. Full timers. Calling your guys in house. That's a nice step,
Jordan Morell (10:57)
We tested every sub or everybody before we even used them on an actual job. So I always joke. My personal home, half of it looks great. The the other half Yeah. It looks like shit. So my wife always is like, I don't wanna live through construction. I'm like, this guy seems to be a really good painter or like drywaller, like I'm gonna punch a couple holes in the wall, I'm gonna see if he can fix this. You know what I mean? So so we Yep. Yep, so
Reasonable Tech Dad (11:04)
I that dude. I'm such a huge fan of that kind of stuff. Yeah, we're gonna test him out, run him through the lab. Your house just happens to be the lab. That's so good.
Jordan Morell (11:26)
Yep, yep, just that's where we're at. So we we did a lot of testing there. So now we got good crews. Um and then actually what we're doing is we're partnering with another guy that has twenty five years experience, just like I talked about. I want to share the wealth. He's coming in as a another owner. Um and then we can really drive and we could build a whole home, we can do everything. We got uh designers. Um like I listened to a couple of your other podcasts and this is where the nice thing that we do is we m majority use subs. So we I we can go through the bidding process, but I get a preliminary bid, they come out, they lock in their numbers, and I basically hold them accountable unless there's some crazy unforeseen circumstance. So from a change order perspective, yep, uh pretty much everything is we we really don't try to focus on like a change order unless it's you know customer changes it or it's you know something's completely wrong that needs to mold or anything like that. So um that's been a really simple way to look at business.
Reasonable Tech Dad (12:07)
Unforeseen thing that cuts open, yeah. Yes.
Jordan Morell (12:25)
What's my cost? Here's my cost to help you run the project. And you know, homeowners have been extremely happy. So it's a little challenging or nerve wracking to think of like bringing in-house people, but we've done two years basically of due diligence on people that we work with, work around, carpenters, electricians, plumbers, and it's like now we have a team that we're really ready to to build. So it's fantastic. So there's my long winded story. Yeah.
Reasonable Tech Dad (12:51)
That's amazing, dude. Good for you guys. Yeah, dude. No, it's a great story. I think it's it's points to the hustle too, right? And it talks about going from a place of working with a company. And I think that that's pretty normal. You hear on this podcast, like you got to start somewhere, right? And you get people end up with a company, and then branching out on their own. And I think what you actually bring that's a little more unique is how quick you were to bring in the partners that you did.
Jordan Morell (13:09)
Yeah.
Reasonable Tech Dad (13:18)
and already talking about doing another partner this next year, however you guys have that structured is, it just goes to show a rule I point to a lot with people in my stuff is like, I'll take 10 % of something over 100 % of nothing, right? Like it's not about ego, it's not about being the king.
Jordan Morell (13:31)
Absolutely, absolutely.
Reasonable Tech Dad (13:34)
You know what I mean? Like if we got good people, people you can work with that you know that are sprinters and hustlers do it and can get after it and it can hold their weight, like let's go get it. I don't care how much it is. Like we can just make the pile big enough, right? Like the piles, like there's plenty to get.
Jordan Morell (13:34)
Yeah. Yep. Yeah. And the whole thing too is like I I'm a big, you know, I'm a big follower of Christ. So it's I I you know, um yeah, I want to give back to everyone that helps build what we're trying to build. So it's you know, like we're working on profit sharing and it's the true I always the example I always use with like homeowners and customers is like uh think of like the old school 3M. Like you didn't have shareholders, you had employees that happen to be shareholders.
Reasonable Tech Dad (13:55)
Amen.
Jordan Morell (14:16)
Your best interest is to make your shareholders happy. So what we're trying to accomplish here is our shareholders is our subs, employees, and customers. They're all investing into us and want to get something back out. So that's that's the goal that we're trying to do. If profit is good, money's great, but if you're not around good people, if it's not a great experience, I don't want to be here for five years, I wanna be here for ever. Like the legacy I guess is more important and doing the right thing, you know?
Reasonable Tech Dad (14:16)
Yes. Yeah, dude. And then to talk about that idea of incentivize, right? Like behaviors driven by incentives. There's no getting around that, especially in capitalism. That's why the system works so good is because the incentives are what really drive people at the end of the day. And the incentives of an employee that's showing up to work where the result of a project or the result of the business puts money in their pocket or increases their value, then you're not going to get the drudge. There's going to be the fire.
Jordan Morell (14:50)
Absolutely. Yep, exactly. Yeah.
Reasonable Tech Dad (15:11)
And they don't have to be the business owner. They can still be like the people you talked about. They just want to work and they want to go home. But then they're vested. They're vested. That's what you want. That's how it... You get the long-term commitment is kind of what it sounds like what you're looking for, right?
Jordan Morell (15:15)
Yep. Yep. Exactly. Exactly. Like uh the No, yeah, I was gonna say Exactly, yeah, exactly. So that's that's the thing. So there's the you know, you're gonna get uh a part a part of the pie, um with very little risk. We're just asking you to perform the best you humanly can, you know? Do people make mistakes? Yeah. I always joke the like we can talk about software. I got software because we started blowing up a little too fast. We get to the job site and they're like, Jordan, where's the tub? And I'm like, I didn't order it. You know, and I'm like, uh yeah. All right, I gotta get way
Reasonable Tech Dad (15:40)
Yes. Sure. Shit. And it's special order! It's three weeks on the lead time!
Jordan Morell (15:57)
Yeah. That's what it yeah, and I like, ship that. Yeah, I think I I think they I think we shipped it from like Ohio like in a van. I don't even care. I'm like, I don't care, it cost me a thousand dollars. We're an idiot. We're we're locked in so tight, like we need this tub. So my s my c my uh suppliers helped me out a ton there, but
Reasonable Tech Dad (16:03)
Uhhh... Yes, calling the vendor like what, what, help me, help me vendor, help me. And I know guys watching or listening to this have had that conversation. These shingles are three weeks out. What can you do for me?
Jordan Morell (16:18)
Yes. Yep. Yeah, could I go drive and get it. Just please help me. Just please help me. So So yeah, that's that's kind of the philosophy we're going with. And uh yeah, it's it's been great. I I love it. Like you said, there's no uh ego. I always thought um I always thought there would be, to be completely honest. Um you know, like even with the new guy coming in, titles and all that. I'm like, I don't care necessarily about titles, I just want to know the avenue that we're gonna excel at. So if you if I need to be the janitor.
Reasonable Tech Dad (16:28)
Ah. Right?
Jordan Morell (16:54)
then you know, I'll be the janitor. If you want me to be a project, I don't I don't care. I don't need to be the president, CEO. It doesn't matter. It's like my business partner Joe is extremely well at organizing and running jobs. I do pretty well in finance, selling people, doing the marketing, our website, everything else. So then it's like what's the next guy that I can get that can excel in that that that role and then eventually, you know, the ultimate goal with any business is you build those roles, find people to fill 'em. And then then maybe you reap the harvest and you can actually go on vacation and not not have to work before voc uh vacation, during vacation and then more when you get back.
Reasonable Tech Dad (17:34)
I'm the normal operator versus owner cycle. Um, yeah. Have anybody that talks about scalability talks about those pieces, right? You're I think Alex or Mosie. think a lot of business people have gotten hormones in one ear or the other over time. And he, and people have talked about on this podcast, Morgan talked about it, uh, last week that you should always, even if you don't want to sell, you said this, I think earlier off the mic, but building your business with an intention to sell, even if you don't know if you're going to sell.
Jordan Morell (17:38)
Yep, exactly. Yeah. Yeah, she was excellent.
Reasonable Tech Dad (18:04)
because you don't and that's it's interesting because if it fits right in with the ego piece right because as soon as you get ego and think something is about you you are now a bottleneck to the business at the end of the day doesn't matter how good you are right because you fall off you're six anything happens now the machines broken that's terrible you want your parts movable and you want your parts replaceable not that to say you want to devalue the people you want to stay committed to that idea you talked about earlier but the machine has to be paramount the machine has to be priority
Jordan Morell (18:13)
Yes. Yep. Yes.
Reasonable Tech Dad (18:31)
And if the machine has a failure point because of a person, that's not a good machine. It's a dangerous machine. It's a vulnerable machine.
Jordan Morell (18:38)
Exa Exactly. And I would say that was probably the the biggest uh lesson I learned in working in a a you know, a top three bank in the United States. You know, um every I got into this one little program where we had to go into different uh departments of in this this role, this this uh department. So it was ACH, so automated clearinghouse type stuff. Um and we had to go into a position that we've never done. And we had to read the procedures and get through the process. If you have to ask a question, then the procedures aren't written well enough. And initially I was just like, Oh, okay, and you're then all of a sudden the light clicked. I'm like, the reason why they're doing it is because if they don't need me, I move on, I get a promotion, whatever happens, next person's up, start reading the procedures and you can just you fill that void and you just keep rolling business as usual. So it's
Reasonable Tech Dad (19:32)
Yes, the machine has to be the machine has to keep running and the parts have to be replaceable. ah I think this is a good spot to ask you because you're talking about business structure and your mentality and you got into a little bit about jobs. What is separating M.G.C. Why have you guys had such a good couple of years? And I think moving forward, you talked about your skill set, but like in front of the homeowner, what things are make because with
Jordan Morell (19:36)
Yep. Yep.
Reasonable Tech Dad (19:58)
the three bid thing, right? They're gonna get three guys. What makes them pick MGC? Is it you? it what? Which piece of the machine is making them sign that deal, right?
Jordan Morell (20:05)
No, yeah. If anything's more important than my ego, I want it shot and killed right now. No. Um yeah. It's a uh Hitchhiker's Guide to the Galaxy. It's a great one. Um Yes. Um yeah, what really happened was attention to detail, I think communication. So, you know, you get some of those guys that are the the s you know, I don't want to say that it's bad 'cause they're the smaller guy, but it's they're trying to they're trying to do too much.
Reasonable Tech Dad (20:14)
love it dude. Yes, yes, well made.
Jordan Morell (20:32)
So that's like the whole concept too of is I can't run jobs and sell jobs. It's just it's too much, right? There's just that's why you have a CEO, that's why you have, you know, worker bees, you have all that. So yeah, what we really focused on communication, um, um clear pricing, right? So just here's what it's gonna cost, here's what we think, and then really what has really blow this year is we started using uh render and then job um job tread.
Reasonable Tech Dad (20:42)
the layers, no doubt. Damn.
Jordan Morell (21:02)
So I think the biggest thing, um, and because speed is important, but it's also I think how you present yourself in the form of being uh organized and are you that big machine but in a in a family small scale uh uh feel, especially if you you're in their homes for months sometimes. I mean, they gotta trust you, they gotta know you and they gotta know, you know, this is this is gonna go well. So we I reamped my whole sales process to basically what data does render give me? And then I formatted that render because it actually connects into job tread. So anybody in Minnesota, don't do this because I don't want you to compete with me. Anywhere else, go ahead. Um, so I can scan a house. So, like yesterday I scanned uh a kitchen and uh a bathroom, and within four hours of after those meetings, I had a bid that I know is gonna be within five thousand dollars. So I can scan a whole room, it yeah, it tells me the the linear foot price, uh linear base.
Reasonable Tech Dad (21:39)
You Sick dude.
Jordan Morell (22:01)
It tells me square footage of walls, square footage of ceilings, linear feet of base cabinets, vanities, how many sinks, toilets. So then I just built my my quote off to that. So, you know, I can send somebody goes, Hey, I want to know how much it would cost to paint my house. I'm looking into it. I I have that data already because I scanned the whole house. I uploaded the job tread. I can instantly make another proposal, have it, make it optional, hardwood floors, LVT tile. So it went from, you know. Me again not being an artist, I'm left handed. I I should have been a doctor with how bad I write. It's brutal. Um sketching out the kitchen, sending it to my cabinet supplier, my cabinet maker, him doing the drawings, I'm like, yep, that's what I wanted, them sending it to pricing can take one to two weeks. So initially they were a little hesitant to be honest. I'm like, hey, give me a linear foot price. What this software is telling me is they'll tell me upper, lowers for a linear foot price. White oak to the nine, just Give me the the highest the highest number that you would think that would cover us, right? Give or take. So uh we tried a few. The first one I did, and this is when I fell in love with render, the first one I did was like $16,400 was my allowance for cabinets, and it came in at $16.1. And I was like, and it took me the the the people loved it. I scanned it, they saw the house, because it does a 3D render right in front of them.
Reasonable Tech Dad (23:02)
Yeah. money.
Jordan Morell (23:27)
I uploaded it. I was like, hey, I wanna try this out if you don't mind. Uploaded in the template, sent them. They approved it within fifteen minutes, gave me a down payment, it was a seventy five thousand dollar whole main level remodel. And I was like on the sp
Reasonable Tech Dad (23:37)
on the spot, no measuring, no spreadsheets, no sending links to suppliers and materials and all that ready for you on the spot to close the deal in the color they wanted and all that. Unreal.
Jordan Morell (23:48)
Yep. Yep. And margins was you're talking within like a two to three percent margin on that first one of where we wanted to be. And it was like
Reasonable Tech Dad (23:56)
That's unreal, dude.
Jordan Morell (23:58)
Yeah. So then um yeah, the other thing is we we heavily focused on our website, you know how today's world is. So um we don't pay for any advertisement. So um we do a lot with the Google with uh Google Maps, you know, the Google business profile, the search engine optimization, the GEO, all of that. So uh been staying up learning a lot of that, trying to figure that out. So uh d
Reasonable Tech Dad (24:12)
Yes. Is that all you right now?
Jordan Morell (24:24)
Um, it was me. I actually did reach out 'cause again as we started growing, I'm like, okay, could I spend ten hours on this and figure it out? Or do am I more efficient to have somebody that's an expert at it? So we have seen tremendous uh growth when it comes to like bookings. We're averaging anywhere from three to ten a week between kitchens, bathrooms, basements, ext yeah, it's
Reasonable Tech Dad (24:31)
or. Sick, dude. And that's all incoming through maps and website consult requests. All web traffic and Google Maps. That's such a good number, dude. Good for you guys.
Jordan Morell (24:49)
Yep, yep. Yep. Yep. So Yeah, no SEO, no just focus all on that, but no no marketing, no advertisement. The other thing is Yep. Nope, none of that. So uh the nice thing is now that we're getting on our fourth year we're starting to get some repeat customers and we're actually getting referrals, which is you know, that that's that's when you know you're you're doing the right thing, when somebody trusts you and they're like, Hey, call this guy, he took great care of us. So that's
Reasonable Tech Dad (24:59)
No paid ads.
Jordan Morell (25:18)
That's probably the most rewarding thing I had this year where, you know, um I'm on yeah, I got four customers this quarter that are repeat. You know, I did a bathroom, now they want their kitchen or vice versa, and it's it's awesome.
Reasonable Tech Dad (25:31)
That is amazing, dude. that... It's when you start transitioning to a place where the food's coming to you versus you hunting, right? Like, if you...
Jordan Morell (25:38)
Yeah, especially in this crazy world with g you know, you're just it's it's that's the biggest you know, 'cause again I wanna keep my guys busy. I wanna you know, again I I wanna make a living, but you know, do you know, y you got people kind of relying on you. So it is a different feel of, you know, I wanna keep feeding the beast in essence to you know, be successful and keep everybody happy, have a good Christmas, you know, all of that. So it is n it Yeah, it is nerve wracking.
Reasonable Tech Dad (25:52)
stress. Absolutely, especially this time of year you start thinking about that stuff. Good for you for standing the fire. So then what's the challenges? If it's all gold on the marketing, it's all gold on the structure and the people and you got your system intact, what, uh it can't all be golden. Come on, what's keeping you up at night? What's like, oh shit, I gotta do this. Your stomach turns, whatever, you know what I mean?
Jordan Morell (26:14)
Yeah. Well there's plenty of challenges. Yeah. Yeah, you know, like to that point, uh, you know, I'm dangerous enough to know like AI automation, you know, stuff like that. But it's the how do you become more efficient and better. So kinda like with job tread was a huge step forward. So all of our customers, they can see the schedule. They every messaging now is in that database, you know, in that software. So my business partner can see it, I can see it. Anybody that I need to see it, that's been a huge help for us so people to understand what the project is, the scope of work, all of that. Um but still honing in on that. Um I always our our goal or test is is let's say we have four people. Can four people do three million or can we become so efficient can we do six, five million, you know? Um yep, so it's th those are the big the big uh challenges really. How do you automate more but then don't lose the customer end focus, you know, like render has a capability which is fantastic where people kicking the tires.
Reasonable Tech Dad (27:04)
Yeah, those are the right kind of questions I think.
Jordan Morell (27:21)
Um you can send them a link if you have an iPhone Pro with the LiDAR scanner. Somebody can scan their own house, it gives me the data, they don't get the drawing, and I give them a quote. Well, I'm I love that, but the whole letting go of things it gets nerve wracking or nervous because yeah, I could throw a number, but does that instantly convey the value that they're getting? You know, uh um Morgan yesterday was talking about it, you know, some people will bid low, you almost want to call them.
Reasonable Tech Dad (27:30)
Hey. But...
Jordan Morell (27:49)
Most of the time my spiel is, you know, um, hey, if you get a lower bid or anything, or even a higher bid, call me, I'll go over it with you. If it makes sense and they wanna do it and you're comfortable with them, go for it. You know, 'cause I'm not I'm not overpricing, I'm not underpricing, I'm not gouging you, I'm not gonna price match. Like we have a system, this is what we do, and this is what sets us apart. Yep, yep, like we I n I know yep, I know the I know the caring, I know the cost, I know everything, we have it all mapped out, so it's
Reasonable Tech Dad (28:09)
This is our number. Absolutely. I love that. You gotta stick to your number.
Jordan Morell (28:18)
You know, you go get a different electrician, you should charge around the same, you know. Um, but are they as good? So, um, yeah, I think that that's the biggest struggle, um is, you know, organization, uh of like all your materials, stuff like that. Like we're still just diving into, you know, are we fully utilizing job trend, uh the selections catalog and all that, trying to get all that honed in, um and make the customer experience great. Um
Reasonable Tech Dad (28:23)
Yes. Yes.
Jordan Morell (28:48)
You know, I I've watched a couple of your uh um podcasts, you know, like people are talking about bringing designers in house. Well we've been very lean and mean, that's kind of our philosophy. So we don't pay for advertisement, we don't have huge buildings, we we do heavily rely on subs. Um, you know, if you bring an in house designer, that's more overhead or cost. Um that blue collar in me, you know, some people just need a twenty five thousand dollar, you know, just a a nine by five bathroom, right? We don't need to spend a hundred thousand dollars. You don't necessarily need a designer. So I've really tried to cater to the if you want to go do all your shopping. I'll give you the list and you can go do your shopping and then I'll I'll get it for you type deal. Or if you want a designer we can bring 'em in and here's their rates to do so. So I try to be as flexible as humanly possible, but keeps me up at night because you see some stuff, you know, even like Morgan yesterday, you know, some of the design and stuff that they come up with is just gorgeous and Amazing. So it's that it's that fine balance of where do we wanna go, what we wanna do, you know, especially in this market.
Reasonable Tech Dad (29:45)
Yes. And leading, leading the customer who completely doesn't know. Right. I know that as a project manager, I run into that discomfort, right? Cause you don't want to what I, at least me, I don't want to walk into somebody's nine by five bathroom and be like, Oh, you want that tile, right? You know what I mean? And where they're, you know, that they're trying to walk the balance of budget versus effectiveness or, you know, um, vanity, whatever you want, whatever word you want to use there, they want the best thing that they can afford without breaking themselves. Yeah. And.
Jordan Morell (30:05)
Exactly. Ex exactly.
Reasonable Tech Dad (30:20)
And then where are you as the leader of that? Because they don't know, most of them don't. You know, they can do research online, but you're supposed to be the expert. And you're supposed to lead them to that place so that you have that result at the end where you're getting the referrals and they have the warm feelings about you and everything landed the best. And I get you, I get it. ah And I don't know how to walk that line all the time either. It's a tough one to understand where, ah how much do you push them towards something nicer?
Jordan Morell (30:27)
Yeah. Yep.
Reasonable Tech Dad (30:46)
and then knowing where the budget is a real constraint. So yeah, that's a tough one to walk.
Jordan Morell (30:50)
Yeah. And that's and that you kinda bring up a good point. So sometimes customers get kinda taken back 'cause I'm pretty blunt, you know. I don't think I'm like rude, but you know what I mean? Just I'm like, uh most of the time I'm like, who who other contractors are you working with? Right? Just so I kinda know what they're competing with. Um and then uh what's your budget? And people are like, Well, I don't I'm like you could tell me ten thousand dollars to do your kitchen. I I can't get you cabinets for that, you know what I mean? Um
Reasonable Tech Dad (30:59)
Me too. Yes.
Jordan Morell (31:18)
So what's your budget and how we've been really successful is let's say somebody says, hey, I got sixty thousand dollars to do a uh a kitchen. Well, we do a lot of homes uh around Lano Lakes, uh, you know, North Oaks, stuff like that. So a lot of them are like the um split entry homes. So you kind of got the alley kitchen, uh you know, everyone wants to blow up that wall, put a header in, put that big Yep, yep, okay. Well, let's say that's 75 do 100 plus.
Reasonable Tech Dad (31:39)
Island Peninsula.
Jordan Morell (31:45)
Well, your house is worth, and this is the financial guy kicks in me where I'm like, if it's your forever home and you're willing to spend a little bit and maybe not get your a big return, then we can definitely go down that you know, we can go down that route to that avenue. If you're just looking for, you know, uh uh good return on investments, high quality, but maybe we're not gonna add that that header in it that can cost you ten, fifteen thousand or whatever that you know, whatever that number might be. So working through that and just being almost blunt with some of the questions, I think really helps. Get them to think about it and say, hey, let's make an economical decision where, you know, your carpet shot, you want L V T, um, I can get you all of that, we just gotta keep the wall. So now it's I'm not selling on price or whatever. It's they're telling me exactly what they want, which is what you want in sales, right? This is what I want, right, in the budget. Well, here's what I can give you for your budget. We can take something out, you can I always joke I'm like if you wanna do demo and save money, go right ahead. I
Reasonable Tech Dad (32:31)
They're building what they want. Amazing. I'll bring you the sledgehammer
Jordan Morell (32:44)
I pay I pay double not to do demo. Like I've done that a few t dude demo is Yeah, uh uh who's that guy who's that uh chip chip gains demo day? He's there ain't no way. He he swings that once or he runs through the wall and then he leaves and like if he loves demo day that dude is legit crazy 'cause it's horrible. Like it's horrible. I no. Yeah, no, I don't like doing that at all. Yeah.
Reasonable Tech Dad (32:50)
And I'll bring the dumpster! He's lying. He's lying. Demo sucks. Oh, that's funny. Can I go back and ask one more detail? Because I asked that question too, the budget question. People think it's like this. negotiation thing and price gouging. I think like you, I'm thinking I'm asking the budget so that I can answer those questions that we just talked about, because we don't know exactly where they want to go. When I'm asking the budget question, I'm genuinely looking for it so that I can give you the best options in that range. And I think a lot of customers look at that. They're like, wow, this guy's trying to gouge me. He's trying to get this. And they think about it as like a, oh protect the finances thing. So how do you, I know that people don't just spit out 60 grand as soon as you ask what the budget is.
Jordan Morell (33:49)
Yeah.
Reasonable Tech Dad (33:49)
How do you work through getting them to understand why you're asking that number so that they give you a good number?
Jordan Morell (33:55)
Yeah, um, just exactly that. So I always so say for an example, um, you know, I'm in a say a typical nine by five bathroom, right? Um, you know, I'm like, hey, if you want to take that tub, so if you got an eighteen dollar square foot tile allowance, you want to put in a new tub, uh new plumbing fixtures anywhere, that could be roughly anywhere to say ten to fifteen thousand dollars. So just put that in your head, that's that's where you're gonna be. Could be a little more, could be a little less, but just to understand when we're looking at this bathroom.
Reasonable Tech Dad (34:16)
Yes.
Jordan Morell (34:24)
Um that that's what the cost is. So if they're well, I, you know, I don't want to tell you, and it's like, okay, then I'll start just spitting out, you know, it's not an official quote or anything, but just to give you an example, it could be 15 grand just to do your tub surround with new tile of you know, custom-built niche, your plumbing fixtures. I always joke, you can buy a $300 uh shower head, you know, uh valve fixture and everything, or you could spend $4,000, you know. I mean, like you can go to You can go to my supplier and they can show you a twelve thousand dollar toilet. I mean it cleans itself. I think it sings to you. It he you know, I'm like, if you want to s you know, if you if you Yeah, so it's like if if that's what you want. So and then what I normally you know, and then what I normally do too is I hate I had the experience before I was in construction where I was in the middle of uh a house renovation, my kid was two and we were redoing our kitchen.
Reasonable Tech Dad (34:59)
all of the endings you're looking for. uh
Jordan Morell (35:19)
The cabinet maker came in halfway through and he's Hey man, I misbid this and we're gonna run short. I basically need four grand more to finish your project. And I'm like, What am I gonna sue him? You know, I'm like, dude, I just need to get this done, right? And it was okay quality. That's why I was pretty disappointed. But I'm like, as the homeowner, I I just like this this sucks. I'm in a rock and a heart place. Yeah.
Reasonable Tech Dad (35:38)
This is ridiculous is what you think is the homeowner. Like you're in the industry so you get it a little more but your typical homeowner is going to be like what the hell is going on here? You just came back and asked for four grand because you screwed up? Which is easy to do! It's easy to do!
Jordan Morell (35:45)
Yeah. Yeah, I was losing my mind. I was caught Yeah, that's where I'm like, what? Yep. Oh yeah, you're right. And that's so and that's where when I bid or do anything, it's I'm bidding it high, to be honest. So, you know, if somebody g you know, I don't want to give you a price. Well, okay, I'll just let you know, you know, I've done a handful of these kitchens anywhere from say fifty five to seventy five thousand, hundred thousand on the high end. So just so you're prepared to get that that quote from me, we can work on things to To lower that cost, but I would rather come in high and you want to work with me and um and then work towards what your actual budget is. So I have plenty of times where you know people tell me 60 and the bid I send them is $75,000, $80,000. And I'm like, well, that's the full, you know, if you want to, if you want to do everything that you've requested. Now there's items that we can take away. I can't reduce my cost per se, but we can just reduce the scope of work. So a lot of times think that's beneficial because for one I'm not lying. You know, I'm not the bait and switch. Um I've even I go back and forth with this. I uh through job tread have I've made some things where they accept the proposal. So the proposal doesn't necessarily it's not the contract, it doesn't lock 'em in to any pricing or anything. It just tells me that they're committed for us to get a second look at it and then get subs out there or my, you know, my laborers, um, to come out and lock in some numbers. So I was like
Reasonable Tech Dad (37:04)
Yes.
Jordan Morell (37:13)
Once we get that, then we're gonna basically now we know our labors, now you have your allowances, say it's ten, twenty thousand dollars. Wherever you end up, this is where the price is gonna go. So now if this makes sense, then I get the contract, then we get down payments, and we start working through that process of selection. So I'd probably maybe spend a little bit more time on some of those, but I think ninety-nine percent of everyone where I they accepted the proposal, I got my subs out there, wherever that price landed up, they moved forward because my word I followed through and again we're really really really close when it comes to the the bidding process.
Reasonable Tech Dad (37:48)
Oh, dude, I cannot tell you how much I appreciate that. And as you're talking, I'm thinking, I'm like, so you are willing to burn how much time and energy in both the, cause it's gotta be to me in order to make that happen, your, your job tread bid has to be quick to generate. You're not spending a lot of time on generating the number, but for you to put out the time of booking.
Jordan Morell (38:09)
Yeah. Yeah.
Reasonable Tech Dad (38:16)
a visit with a sub and getting your subs out there. As you were saying that, I'm like, holy crap, like the, what you're asking them for to sign on a line in the beginning, isn't a long contract. is there. They like you essentially, right? They like when they met you, that they think you're a guy that they could trust to do the job. And then you're willing to invest the time and energy and the money. mean, at the end of the day to
Jordan Morell (38:19)
Yep. Yep. Yep. Yep. Yep.
Reasonable Tech Dad (38:41)
get out there, get the subs and then get the allowance numbers and get the numbers dialed in. And then you said that you have such a good conversion rate on it, which to me, to a lot of contractors I talked about is a scary idea. They'd be like, well, you got to get a down payment before you do all that.
Jordan Morell (38:48)
Yeah, yeah. I mean Yeah, and that like uh before I kinda was, but then with render and the the streamlined process that I'm c you know continuing to hone in on, um, like I said, I can get you a bid within minutes. So I you know, I went from, you know, say ten, fifteen hours for a bid to no joke, um an under fifteen minutes. No, I made all these templates, so they're called job uh cost codes, cost groups. So I got everything lined up and it just It flows in nicely. Um so now I'm sitting there going uh during that kind of sales pitch is if you like the process of how the bid looks and how this went and how fast and efficient this was, you're gonna love when we're actually doing your project. Yep. Yep.
Reasonable Tech Dad (39:36)
We do the work. Yeah, because you're going to get schedules and calendars and updates. And the communication thing is coming all at you so that you know. I'm going to show you that communication is my top winning trait. That's amazing.
Jordan Morell (39:43)
Yep. Yep. So Yep. And between my business partner and I. Yeah, my business partner and I either one of us is mostly Joe is either going to the job almost on a daily basis or we're communicating multiple times during the day through our through the system. Hey, inspection went, demo's great, water's back on. So we're very hands on wanting to keep the customer updated during the process. So it's
Reasonable Tech Dad (40:12)
It's just gold. It's it. You sound like you're a gold standard for what job treads capable of. I talked to a lot of people about job tread and the capability is there, but they're ahead of the game and that all that feet, all those features are there, but a lot of people don't use them, right? They don't get to that point. And my personal opinion in talking to a lot of guys, well, cause it just sounds like you tell me the how much time was invested to get there. Cause you got to put time in to get that stuff dialed in, especially the cost numbers, the catalog items.
Jordan Morell (40:26)
Yeah. Yeah, to to the point be
Reasonable Tech Dad (40:40)
and making your materials in there and building those templates. Those templates, game changer.
Jordan Morell (40:45)
And don't forget don't forget, 'cause we talked about it earlier, then you gotta get uh QuickBooks to work. Yeah. All construction people need to come together and we'll form a new entity. And I don't need to be the CEO, but let's get a new software without QuickBooks. I would yeah, that would be I would I would quit my job right now just to just to not even if I made money, just to to take down the empire, but um
Reasonable Tech Dad (40:52)
That had that monster. uh The anti-quickbooks! And just to be the rebel cause that's so worth it.
Jordan Morell (41:14)
Yeah. Um, no joke, when I when I saw the the power of so I'll take a step back. It normally December we try to slow down, right? We like this this year I think we're doing like two only two or three bathrooms in December. Kinda really s 'cause we run anywhere from seven to ten jobs simultaneously, the two of us right now. So December we try you know, we don't want to be in people's homes. It's this the holidays. We're exhausted, it's like we need a break. Um
Reasonable Tech Dad (41:33)
Sick. Sick.
Jordan Morell (41:41)
So last year I saw job tread first and I spent probably 12, 15 hours a day. I just couldn't let go, just figuring it out. Like I'll never forget. I'm like, how the hell do I send a proposal? So I call up and they're like, hey, you gotta hit the plus document button. I'm like, what? You know, so it's like it wasn't intuitive, but then now that you're in it, you're like, dude, it makes total sense. But I basically right I rebuilt
Reasonable Tech Dad (42:05)
It's such a good product. It's such a good product. It's overwhelming in the beginning though.
Jordan Morell (42:10)
So I replicated what I had in QuickBooks because they got products and services. Well then I was scrolling on Instagram, of course, and I saw a render and they're like, You can scan it. And then it said you can integrate and this is where like the the go the Google watching you and everything was crazy and it's like and it integrates with job tread and I'm like You know, look at the sun's hand, I'm like, Oh, really? Yeah. Signed up that yeah, I'm a huge yeah. Just like there's hope, right?
Reasonable Tech Dad (42:31)
You The heavens break open. It's funny because on your camera right now the light is, when you lean back when you're gonna watch this video, it's like.
Jordan Morell (42:42)
Yeah. I could say uh it's like QuickBooks Job Tread. Yeah. So um so the so I when I signed up for render, I downloaded it, I didn't I didn't even read, right? It was just like boom, I wanna Yep, I took I took my phone and it's like it's not working. I'm like, what the heck? So I'm a huge Android fan. I never used Apple, you know, I don't hate Apple, but never. The next day I went out and bought uh iPad Pro.
Reasonable Tech Dad (42:49)
Oh buddy. That clip's gonna be so good. Take my money, take it now! iPhone. Oh, iPad Pro, sick.
Jordan Morell (43:15)
Yeah, I got bought the pro tab. I'm like, ah, I can use the tablet and on-site. And then it looked really nice with job tread, right? Because you can see all the schedule. I'm like, alright, yeah, this will work. And then I scanned my house. And I was like, alright, if I scanned my house, then I started doing the the equations. I was like, alright, well, what are the the the equations that can go into the the formatting for render? Well then I started realizing the way that I was formatting all of the my original quotes.
Reasonable Tech Dad (43:20)
Sick.
Jordan Morell (43:42)
wasn't how render was doing it. So for example I would do say twenty five thousand dollar one line item cabinet allowance. Well render will give you uppers and lowers and then vanities. So I'm like, okay, I need to I'm making now two lines. So I made two lines. So I just started redoing that over and over and over and then what I actually did is I called the owners of render. Don't do this 'cause they'll they'll hate me for telling you, but I basically begged them. I'm like, dude, for one can I invest in it. Two, what are every equation you can humanly do? Um ah Because this is amazing. So I actually did that, figured out, you know, kitchens, bathrooms, basement. Doesn't do exterior stuff. It needs to be, you know, inside it uses LIDAR scanner. Um, so I within from December to the end of January, I implemented job tread by myself with my accountant, um, got my business partner to start using it 'cause he was like, uh, you know, he's he's like I'm not a computer kind of guy, but I'm like, we'll get into this, we'll keep using what we have, but then we're just gonna uh transition into it. Um And then everything started flowing, bids were super fast. I'm like, now I have more free time. Now what can I do? Now I focused it heavily on our website this year, working with a website developer and the back end of everything. So um that was that was an absolute game changer when 'cause now I'm sitting there going, Okay, because I did all this and I spent, you know, probably thff probably sixty to a hundred and twenty hours of doing that. But it it has given me back the I think their advertisements like get your get your dinner back with your family. Like it's it's truly giving me so much time back to go and actually now spend more time with the customer, help more with selections, tweak the process. Um and then because of that, that's what shifted me this year to say, hey if you just hit the proposal, I'm not that guy that needs money down or gonna do all this. This just tells me you're committed enough to agree to hit a hit a button and sign something. So now that the the bid went pretty quick. I might spend, you know, say three hours to go out to the job, meet with the customer again, build that relationship. They get to see all of our subs before they're even in their like legit home. You know, you're gonna meet the electrician, you're meeting the plumber, you're meeting the H you meet all of my crew, we're all laughing, we're hanging out, we're having a good time, and it's like, yep, we got this, Jordan, you're good, perfect, see you later. It builds that family almost, and then it's it's pretty much, you know, a done deal when it comes to that. So I think I land thirty to forty percent.
Reasonable Tech Dad (46:07)
That's dude, you just a man after my own heart between the systems and the lot of guys. When I asked that question, what separates you? I would say 60 % of the people on the podcast right away say communication, right? It is important. And they're and they're not wrong. None of it. Nobody's wrong. But there's different levels. Yeah. Like and what you're talking about is an absolute elite level of communication, not just in the speed.
Jordan Morell (46:10)
Which is the number you want. Yes, one hundred percent. Yeah. Yeah.
Reasonable Tech Dad (46:35)
right? Because that matters. When you talk about professionalism and how you come across the speed that you got your numbers shows that you got your shit together. But when you bring those guys out, and I assume it's one one at a time, right? You bring the electrician separate or do you bring three, four of them at a time when you when you're saying that you made it sound like it was like five guys show up at once for the basement remodel. And everybody's joking because the subs all know each other. So it's a team. Oh, dude.
Jordan Morell (46:36)
Yeah. Yep. Yep. No, I bring the whole crew yeah, the whole crew shows up. We're like, What's up boys? Yeah. Yeah. Yep. Yep. Yep, yep, so we're all yep, and that's that's our family. Yep. Yep. Yep. Yeah. Well then you and then you also think Yeah, and then you d uh you know what? That's actually kinda true. And but then when you think about it, it's if I waited for each one, that's again more hours of my time. So it's we get in there, um I don't wanna interrupt the customer and you the homeowner any more than I need to. So it's get in there, hey electricians, here's what we got, go look at the panel, do your thing, you know, um
Reasonable Tech Dad (47:03)
No wonder you're closing so many deals, dude. Like, you're bringing the people and doing a show. You're legit doing a show.
Jordan Morell (47:27)
You and I I lie rely heavily on 'em like especially with like a cabinet maker. Hey, you build hundreds of these, if not thousands of 'em, probably a year. Does this layout make sense? Are we doing something wrong? And then we'll start pow wowing and all of a sudden the HVAC guy's like, Oh, dude, I don't know if I can do that, but I can move it over here and then the cabinet guy hears it and he goes, Hey, I can do this, we can move the toe kick, we'll do the this will actually work out better and all of a sudden it's
Reasonable Tech Dad (47:51)
and you get that banter back and forth and you're saving the time because it's happening on the spot, you know what I mean? And then everybody's got their notes.
Jordan Morell (47:53)
Yeah. Yep. Yep. Yep, and they got their bid and everything you know, so then they got their bids, they're making notes, hey this guy's gonna do this and then it's it's you know, when you're actually on the site it's you know, full full go. So that's the other
Reasonable Tech Dad (48:07)
As a guy that automates everything, can I ask when you're having those conversations, those fine tuning notes about, you know, this kick's gonna go here and we're gonna make these changes, ah where's that stuff getting documented? Are those conversations recorded on site? And then when does that get into the notes for later? Because a lot of those details that are discussed on the site, that's something you wanna have a note of, but you only wanna see the note when it's time and you want it to be relevant to the right people at the right time. Is that something you're automating to?
Jordan Morell (48:28)
Yeah. That's I was gonna say that uh is probably the number one gap. You know, now now thinking and talking out loud like that right there's normally I'm the guy where I'm like laughing, joking around, but I got my tablet or whatever and I'm I'm writing notes or I'll email myself or you know, I'm emailing the group so I'm writing down everything that they're saying, trying to then update it in documents and and job tread. That is kind of the number one kicker.
Reasonable Tech Dad (48:53)
Yes.
Jordan Morell (48:59)
Um like I've seen some of those pens that people have or whatever you can listen to. I was kinda intrigued on that. Um but that's the number one I think thing I wanna focus on when it comes to that that getting that notes, getting the drawings, getting all that finite detail of how to truly convey it, let the customer know and then be able to execute it on site. That's we're we're pretty hands on and it's not like we don't want want not to be hands on, but you know, a lot of times my business partner is going to the job site.
Reasonable Tech Dad (49:15)
Yes.
Jordan Morell (49:29)
Hey, we went over this, we did that. Does that make sense? Yep. Kind of doubling back with our own personal notes, but how to centralize that a bit better. Um, I think that's probably the only negative I would have with job tread, because it, you know, I think you've worked with it quite a bit. Um, you know, you there's not like a notes tab of like so render has a notes uh a notes tab in the drawings. Um so sometimes I'll put it there, but then it's how do I I almost want the notes to be like vendor or customer facing.
Reasonable Tech Dad (49:43)
Yes. No, there's that. Yeah.
Jordan Morell (49:59)
you know, um, you know, 'cause you can do messages. Um if you mess with the the the the budget tab, the budget tab once you create the document, everything else, that's just it's just changing the budget. It actually doesn't change any POs or anything else that you're sending out. So that's kind of the number one kicker kind of issue. Or what we'll do is when we set it on to the calendar, there's a notes part in the calendar for the each sub. So normally I'm emailing myself.
Reasonable Tech Dad (50:00)
Yes.
Jordan Morell (50:27)
All right, this is HVAC and then I'm adding it so when I go to the job I'm like, Hey, check your you know, check the invites you can actually see all the notes.
Reasonable Tech Dad (50:31)
You as deep as you've been in it, you have, have you been able, the daily notes doesn't get you anything like that on the up in that top right where you're adding document, adding job, but then up on the, when you, when you're under customer and then the jobs assigned to the customer, when you, I assume you add your photos by job. Yeah. Not by customer. So you add your photos, make sure that under the job and then daily notes can be added there the same way you add a scheduling item that's assigned to a job in that area. There's a, there's a daily notes type.
Jordan Morell (50:40)
Mm. Yep. Yep, through render, yeah. Got it.
Reasonable Tech Dad (51:01)
up on the right where I think that those you can make those in there assigned to the job now the same question comes along is yes you can take notes anywhere but the question is is the right person looking at the right note at the right time and I don't know if daily notes right I don't know if that's that's where that comes in
Jordan Morell (51:13)
And that's yeah, th that that's that's the Yeah. I'm gonna have to test that out a little more to be honest. So I've I've learned something today. Yeah. Yeah.
Reasonable Tech Dad (51:20)
Yeah, try that daily notes thing and see how that goes. Yeah, that's amazing, dude. Like you're you're so in tune and I know Morgan and I her names come up like five times. Morgan, we love you. You got fans. That was a big episode yesterday. People are blowing me up. uh She's a celebrity. She's already got it. She. Yeah, dude, she's.
Jordan Morell (51:32)
Dude, she Yeah, I yeah. She was talking about like women in constru It was funny, she was like woman in construction. I'm like, no, you're just a beast. Like like that is yeah. Yeah.
Reasonable Tech Dad (51:42)
Yeah, savage, savage and in all the right ways. She's so good. And her husband sounds like a great guy. I would love to have him on too. Jamie, if you're listening, good for you guys. I love you guys. But she, we were talking so much about how the industry needs to change. ah It just needs, it gives me goosebumps as I said it, because what you're doing, 60 to 120 hours. I mean, what are we talking about here? A couple of work weeks for an owner.
Jordan Morell (51:49)
Yeah. Yeah, it that that that was phenomenal, so Yes.
Reasonable Tech Dad (52:11)
or a contractor, right? Like it was a lot. get me, I'm not trying to downplay what you did, but what I'm saying is what it can do for any construction company, like the difference in you describing your process versus what 80 % of the industry is doing right now and what people are used to and where their expectations are. And dude, I know you had this, you grew up in a construction family. I grew up in a construction family and I didn't take to it like you did. I did the same.
Jordan Morell (52:11)
Yeah. Yeah. Yeah.
Reasonable Tech Dad (52:40)
shit jobs and this is something we might have talked about off mic but people listening Jordan and I both had fathers who had contracting business who made us do the grunt work which was a good thing they were doing the right thing as a dad teaching us the downside of things so that we wake up like this is where you're end up if you don't get your shit together but I have talked to those guys especially dealing with AI for the last four years I've been building so hard and every not every but a lot of guys I talked to they're like well this is just the way it is
Jordan Morell (52:42)
Yeah. Yeah. Yeah.
Reasonable Tech Dad (53:08)
There's so many, the industry is so old, first of all, you know what I mean? And so many guys are like, this is the only way. And I have heard that with AI for four years, the, well, you just can't, you just can't know because here's the line I get, every job is different. And I'm just like.
Jordan Morell (53:12)
Yep. Yep. Yeah.
Reasonable Tech Dad (53:27)
Yes, but 80 % of it can be automated now, especially with tools like JobTread. yes, there's little nuance at the end of a kitchen or the end of a cabinet or end of a bathroom, basement, et cetera. But if people would put the time in, if the industry took the tools that are available to them, even at like a 30 % increase, if we got more of the industry to take on these tools that we just walked through, not only would the...
Jordan Morell (53:31)
Yes. Yes. Yes.
Reasonable Tech Dad (53:56)
Customers be getting a better experience, but the contractors like you said would get some family time back You would not be working the 15 hour days. It would you there's so many companies that have such good reputations and so much work if they would just use these tools the amount of time that they could give themselves to either be free or Build more businesses like you said like once you put that 60 to 120 and you had time you were like, okay What else am I gonna do?
Jordan Morell (54:02)
Yes. Yeah. Yeah. Yeah. Yeah. Yeah.
Reasonable Tech Dad (54:26)
Website here I come, you know what I mean? And all these things that that contractors worry about and lose sleep about and I gotta do this and that endless list You could start working on it. Just take some time to learn these tools, especially AI I'm telling you guys cuz you I can tell you how these contractors type Let me show you my keyboard right now two little fingers like this click click click click click these AI tools everything He just described most of the stuff that we're talking about. You can talk to it now
Jordan Morell (54:36)
Yeah. Yep, yep.
Reasonable Tech Dad (54:53)
Turn on a microphone and you can talk to it and it'll put in the text. I'm trying to get our office to do that right now. Like I'm trying to get microphones order because you just, you should stop typing. You don't need to type all the time, both on your phone and on your computer. You should be talking and these new tools can take your voice input and make your life so much easier. Dude, it's crazy to me.
Jordan Morell (55:11)
Well and even like, you know, job tread, I think it was earlier this year, you know, they integrated some AI and they they they even have like a cleanup like just like Google, Gemini. So you're typing in the messaging and it's like, hey, proofread, re you know, rewrite it, make it a little more professional. I always joke. Uh like business partner, Joe, love 'em to death, Joe, you're amazing. Like when you first started, it would just be blocks of words. It was all valid, very good. I'm like, dude, paragraph, separate it up a little bit, and I'm not an excellent writer by all means, but I'm like, separate, you know
Reasonable Tech Dad (55:20)
Yes.
Jordan Morell (55:41)
And then I'm like, hey, we we we use uh Gmail. I'm like, dude, they got that little proof re Gemini, hit that up. And basically everything we write, it keeps cause AI starts learning you too. So it doesn't you know, I think when you first start, it's like best for the guards, and it's like, well, for one, I'm not Europe, okay? It's thank you, this is America, you know. Yeah, you know, I'm not a Brit. Yeah, get get out of here. Yeah, you know. Um, but it but it it does start learning kind of your writing
Reasonable Tech Dad (55:52)
Yes it does. Yep, I'm gonna- America! America, love that! Little snap on it. Little snap on the R.
Jordan Morell (56:11)
Traits or habits. So it does still
Reasonable Tech Dad (56:11)
Yes, mannerisms and words. I use appreciate you as a signature, right? And very much a gratitude communication type, like, thank you, like for the trust and things like that. And it starts using those words over time.
Jordan Morell (56:16)
Yeah. Yep, like even me like um, you know, when it first started I always say, I'll keep you posted. Just it's how I talk, you know, it's not very formal, but I'm like, Hey, I'll keep you posted on this and they would change it to, We'll inform you when the time is right. And it's like Dude, I'll never like yeah, that's they're gonna know that's me like not me in the sense of it. So that that AI part of it is is crucial. I mean it it it it really does help you not waste a ton of time, especially if you're not a good typer and you don't
Reasonable Tech Dad (56:31)
Yeah. No cancel undo Yes. Yes.
Jordan Morell (56:51)
There's th just to your exact point, I'll take my phone and Gmail cause it, you know, records. And I'll just speak it out. Frustration, whatever. You know, there's something going on, customer not agreeing with whatever, you know. Say it, rewrite it, and it's like, hey, we understand your tone, let's make it a little bit more and it's like, Yep, that sounds better. It's direct because I need an answer, let's say, but it's not like condescending or mean, 'cause sometimes I I it it can be direct.
Reasonable Tech Dad (57:17)
Yes, not disrespectful. Yes.
Jordan Morell (57:20)
Yeah, you and I'm sitting there going, I don't know how to write that to not sound and that's why like I never did well with corporate, you know, everyone's like, Let's talk about your feelings and I'm like, I get it, I'm an emotional guy, but like it it doesn't matter at the end of the day, like let's just let's just I just want to do my job in essence, you know. Yeah. Yeah, you know. Yeah. And it's and it's it right, and it's funny 'cause you bring up uh what time I when I said uh that the
Reasonable Tech Dad (57:36)
Let's get to it. Let's get something done here. Let's get something done. What's the objective? Because we're sitting here with an objective and we're talking about feelings right now.
Jordan Morell (57:49)
the render blew my mind with job tread. So my wife and I actually did start it's called Morel Consulting. We only do a few customers a year 'cause I'm still running this. She's got a full time job. But I was like, this is so revolutionized 'cause to me the biggest thing in life is time. Like I really realized that, you know, s family may fam yeah, you know, family member gets sick, you uh you lose one too soon. Like I lost a a sister in law a little over a year ago.
Reasonable Tech Dad (57:58)
. Yes, couldn't agree more. Could not agree more.
Jordan Morell (58:19)
Uh yeah, it she was uh it was their twenty-fifth wedding anniversary is when it happened. And it was that really opened my eyes where I'm like, yeah, I'm w you know, be with other companies. I was working till ten at night, you know, burning both ends of the candle. I'm like, you know what? There's not a lot of time. I like riding motorcycles. Like I want to go on a multiple trips every year. You know, I've been to on thirteen years of with a motorcycle trip with my father, one to two weeks. Off grid, I'm in the mountains, it's just
Reasonable Tech Dad (58:19)
Sorry.
Jordan Morell (58:47)
You know, want I want more time. So it's you know, we went from say last year we did ninety four jobs and this year we're doing seventy jobs and we increased our revenue by almost pretty gonna probably be around five hundred thousand this year. So we're doing
Reasonable Tech Dad (59:06)
Wow, by dropping, doing 24 jobs less. Because it...
Jordan Morell (59:09)
Yep. Twenty four jobs less. They're bigger projects but we're it's it's more efficient. We're we're landing those those we'll say higher end clients or, you know, um moving more away from the tile side more towards our full general. So
Reasonable Tech Dad (59:24)
Yeah. And would you say a big portion of that increase in efficiency is due to the tools, the render and the job thread?
Jordan Morell (59:31)
One hundred yeah, w one hundred percent. 'Cause now the the other thing, like if you um um like if you're gonna give advice, you know, I tell I I can t I've I've told customers no. Like if they're not a good fit, you know. So now you're not I'm not worried because I can get bids out fast enough, I can pick the ones I wanna work with. Not saying they're all bad, but it's like, nah, I just I'm not vibing with them. I don't like you know, um yeah, just you know, you just get that that feel. And it's like, you know what?
Reasonable Tech Dad (60:00)
Yes.
Jordan Morell (60:01)
My my website's going, I know I'm doing well. Um, I got enough leads coming that that we can do this with with walking away from this one like uh you know, there's a hundred thousand dollar job you're gonna make great money on and it's like it's not worth it, you know. So
Reasonable Tech Dad (60:16)
Good for you. And that's interesting that you say that that's been a recurring theme on the show the last couple of weeks for whatever reason. ah People that have their systems together and the people that aren't in the starvation phase of a business talking about walking away from jobs and how critical that is to the business. Because when you take on those, when you're in survival mode, you're already reaching, stressing, clinching. ah Mistakes happen and you don't...
Jordan Morell (60:23)
Yeah. Yeah. Yep. Yep. M mistakes happen. You miss stuff. Yep.
Reasonable Tech Dad (60:46)
get the profitability that you need to get to the place that you want to, which is where you're at, where it is not feast or famine, it is selective. And then the balls roll in your direction instead of against you all the time, right? And it's, yeah, man, it's not, it sounds simple on paper as well, right? The survival thing is not like, oh yeah, just pick your job, say no to these people at certain phases, you can't do that.
Jordan Morell (60:51)
Yep. Yep. Yep. 'cause yeah. Right, right. And the you know, and that's where it's like, you know, I don't ever want to get to the point where you you know, it's like uh con you know, it's like uh we have a lot of contractors that uh you know, they won't do a a bathroom for less than seventy five thousand or a kitchen for a hundred and thirty. It's like if I do three million dollars a year, I don't care how I get to three million. If you want a backsplash, I'll do a backsplash. You want me to do your floor, I'll do your floor, you know? Um, we have minimums in essence, right? 'Cause a lot of it's subbed and stuff like that. So it's like I'm not like your handyman, but you know, it's it's whatever scope of work you want, I can do it. And there's no project that's too small, you know. Somebody that has worked hard for twenty five, thirty five thousand dollars and want a nice bathroom, like we can get you a nice bathroom. Like we can we can make that dream come true and not bankrupt you or, you know, overvalue it so then it doesn't fit the homes. There's a ton of homes. You're from Minnesota, it's like, you know Lino Lakes, Blaine, you know, there's some nice, beautiful homes out here. There's also, you know, your typical three, four hundred thousand dollar homes that you can't do a yeah, it doesn't make sense to do a hundred thousand dollar kitchen. So it's like let's let's work with what you got and make it make it amazing, you know?
Reasonable Tech Dad (62:06)
Yes. Average home, average home. Absolutely. I love that and that the range that you have, I assume again comes from the efficiency of the tools because you're not changing gears. All the tools are set up for all the scales. That's amazing dude. Good for you guys. That's so cool. Let's wrap it up Jordan by talking to the next generation dude. We talked about changing the industry with you know technology and being open to that and using the voice tools but.
Jordan Morell (62:27)
Yep. Yep.
Reasonable Tech Dad (62:41)
Talk to what are we gonna do when all these guys retire, man. Tell the next generation why they should or should not. I have had people go the other way, but tell the next generation what you think about getting into the trades.
Jordan Morell (62:48)
Yeah. Yeah, um if there's a m especially I'm I'm uh what am I, forty two now, so I was born uh in the eighties, you know, and as I was go to college, go to college, go to college. College is great if you just like a tool. It's great if you use it for the right thing. I knew I wanted to uh deal with finance, money, business. Yeah. I saw my dad own a business, it was fun, stressful, right? I mean horrible times, great times. Um but I knew I I wanted that knowledge, so This generation I would say blue collars not, you know, less than or anything like that. So I always joke. Yeah, I always joke. Go ahead go ahead and talk to an electrician and tell me they're they're not they're not living okay. Yeah. And to be honest, when I yeah, when when I was when I was in bank when I was in banking, we're I was dealing with a lot of underwriting and onboarding customers and I saw
Reasonable Tech Dad (63:28)
Good say, I like how you said that dude. They're lower class. No, they're middle class. Like that label. Bullshit.
Jordan Morell (63:48)
HVAC plumber electricians, right? And then you start reading, like, I think the average plumber age is like fifty eight or something. And I'm like, It's it's hard work, right? You're gonna use your body and everything else, but if you use your mind, you get people underneath you, you're gonna use your your body for a you know, a couple of years, but then are you just the plumber or do you have the background like I was blessed with that I actually went into banking that I kinda understood finance, I understood the structure of a b you know, to see a corporation run, there's a lot of insight in it. So
Reasonable Tech Dad (63:54)
Yes.
Jordan Morell (64:18)
Don't ever be afraid to take a job that you don't like or do. Um I would say communication, you know, even I got a seventeen year old son, you know, he just every time looking down, uh I think verbal communication is still gonna be extremely important. Emails are great, but you gotta be able to communicate, uh, express your feelings and talk. So I think uh expanding and learning that trade I think is gonna be huge. Um ah And when it comes to like the actual trades itself, um, like you any anything I would say, I think with all the data centers, there's like a hundred thousand electricians short, you know. Um, so be smart with it. Uh if you're going to um go into trades, find something you truly love to do. So to take a step back or to kind of paint the full picture. Like I told you a little bit I was in banking. Uh before I got into that I was a got just into a little bit of mortgages, right? In two thousand, I think sixteen. No, two thousand six. So I was telemarketing for uh the r the refi boom, right? I didn't know anything to the scale of what two thousand eight was gonna bring with the collapse, but the guy that was teaching me I called hand dialed called a hundred people an hour to re uh refi their mortgage.
Reasonable Tech Dad (65:44)
Refine.
Jordan Morell (65:45)
So I was one of those guys. I was like 16 years old, you know, wearing sweatpants, like, you know, reading scripts. But what the guy did realize is there's a you can get public data of people that had adjustable rate mortgages. So everything around 2008, why it all collapsed was is you had interest rates at 1.7 with a three-year arm, and everything was gonna go up. So we would call people and say, hey, it looks like you have about a 4% interest rate in less than like two years, it's gonna go to 12.
Reasonable Tech Dad (66:02)
in.
Jordan Morell (66:14)
Your mortgage payment of a thousand's about to go to thirty two hundred dollars. We can get you a five or a six or whatever that number was. Right. So I was just in Lockheed in. Thirty year fix, fifteen year fix, whatever you want. So that talking to people, that amount of people every night, uh, and then the call center, you know, I've met people from all over the United States, different backgrounds, everything. So listen to people's story and then I think truly if you go listen to other podcasts, I think people had great, great answers on this too, but
Reasonable Tech Dad (66:21)
and lock you in.
Jordan Morell (66:43)
The communication of verbally being able to communicate, express your feelings, deal with hard, you know, hard questions. I mean, anybody that's listening to this isn't in construction, you're in someone's home and if something goes awry, you know, I would never say that we didn't hit a pipe and water starts spraying everywhere. You know, how do you communicate that and say, hey, you know what? Yep, we got the drywalls wrecked. We're gonna get that fixed. That's not on you. Like it's not gonna blow your butt. We're not right, we we're gonna take care of it, we're gonna make it right. And you have those conversations and normally it just It smooths out and you can you can build a successful life and truly get your freedom. You know, uh, you know, definitely go work for somebody, learn, but if your ultimate goal is to to be free, there, you know, in this capitalistic society you talk about, if if you're a business owner, then you have unlimited opportunities to do whatever you want, you know. So my goal is never to be rich. I don't need a yacht, right? I don't want a mansion. I always joke, that's just more for me to clean.
Reasonable Tech Dad (67:35)
Yes.
Jordan Morell (67:41)
I want enough money so I can have time to be with my family. So I I
Reasonable Tech Dad (67:46)
You want to go on the bikes. You want to get with your dad twice a year, That's such a cool, that one hit home with me. I like that a lot, dude. How much that must mean.
Jordan Morell (67:49)
Yeah, you know, so that's that that's that's about Yeah, so that's that's that's what I would say without rambling too much is yeah Yeah. And definitely definitely AI, yeah, like you said and everything you're kinda honing on AI is the future. Um love it or love it or hate it, but if you're not adapting, you know, I was look at Sears, look at Kmart. So if you're not adapting, you're not making those changes, uh like you said, the status quo. So
Reasonable Tech Dad (67:57)
No, I think that was great advice, dude. I think that was excellent. Dialing in.
Jordan Morell (68:19)
young kid, whatever, if the status quo isn't what you want, then change it, fix it. You know, everyone thought I was nuts. I uh talk about pride real quick. The you know, I had uh I had accreditations, I spoke nationally and trained banks on ACH and check line, did all that and everyone's like, You're gonna go work in a dark glass company and I was like, Yeah. Because I don't have my free time, I don't have my what I want and I'm not getting the joy. So you gotta really find something you like to do too, if if If you hate plumbing and everything about it sucks, then you probably shouldn't be a plumber. But I love I love the trenches. I I like this, so it's find what you love. It's probably the best finer one. Yeah. You're gonna at least do it forty hours a week once you get high school for the rest of your life. You might as well friggin' enjoy it. Yeah. Yeah.
Reasonable Tech Dad (68:54)
Yeah, dude. Find what makes you enjoy the time because like you said, the time is so important, Enjoy it. No doubt. It's a huge chunk of life. Heard that man. All right, Jordan. This has been amazing, dude. I think you painted a lot of good pictures for people. think that you dove in on the tech side more than I think a lot of guests have. And I just can't thank you enough because I think that when people hear that piece, do it. You guys need it. He just talked about companies that die. Paymark, Sears, and the AI. Like the tools are there.
Jordan Morell (69:21)
Yeah.
Reasonable Tech Dad (69:31)
They're ready. If you have ever been like, oh, AI can't figure this out. No, no, no, no, no, no, no. You should try it first. Just try it. Come talk to me. Come talk to him. We'll figure it out. I'll help you. We got people. Yeah.
Jordan Morell (69:37)
Yeah. I was gonna say Yeah, I was gonna say reach out to me, you I mean and that's the thing, I try to help people, so th it's it's we're all in it together. You know, like you said, there's a plenty enough work, but um there's a huge it's gonna start cascading massively of people just retiring getting out of this. Like we need good good people in the industry to
Reasonable Tech Dad (69:58)
We need more people and we need good companies that are doing good work with systems like he's talking about. Taking good care of people and having it go smooth so that people aren't like, oh yeah, remodeling's such a nightmare. No, remodeling should be like, there's hard parts, but it should be cool. It should be exciting. When you get done, then you should be like, that was totally worth it. And Jordan took great care of me. Where can people find you, man? Put out the plugs.
Jordan Morell (70:12)
Yeah. Yeah. Yep. Yeah, so MGC Remodel dot com is the website. Uh you can book an appointment there online. Uh if it's if there's a time available, that means I'm available. Friday's probably afternoon, you're probably not gonna get me because I block my time. Yep. Especially it yeah. Especially in summer, that it's like it's always noon Friday. I'm like, Oh man, I'm I'm done for the week. Like gotta be done. Yeah. Then Sunday I'm Sunday I'm freaking out, like oh I should have been working on Friday, but
Reasonable Tech Dad (70:26)
You My man. he's getting on the bike. He's getting on the bike. Oh, time it, let's just watch. Is this thing broken? Yep, with the two fingers.
Jordan Morell (70:47)
Yeah. But but yeah, no, uh MGC Remoto dot com. Um if you're a customer looking at it, that's the one last thing, sorry, one last thing. The best the best advice or what I've done and why I have such great Google reviews is when I get done with every project, I ask the customer, is there any reason why you wouldn't give me five stars? So in and that sales aspect is that's that's exactly they're gonna tell you if there's a sour taste in your mouth. If I can fix it within reason.
Reasonable Tech Dad (70:50)
Uh, Jerry. Please do. That's my question too. Yeah, if there's any reason you're gonna give me four stars, tell me now and let's make it five.
Jordan Morell (71:19)
Yep, and I'm gonna I'm gonna I'm gonna make it make it right. One person's like, No, there's one trim cut I hate. I'm gonna fix that. Like that that's far more valuable for me to fix that trim piece and paint it and do it right than to give me four stars or not give me a review and have that sour taste. Everything else was great, but that last one piece is gonna give you the sour taste. I wanna get rid of that. I want you to I want you to enjoy everything. So Yeah.
Reasonable Tech Dad (71:40)
No, no, no, no. We need to knock this all the way out of the park. Now we don't need any triples. We're trying to go for the gusto. Yeah. Jordan, this has been amazing, man. Thank you so much for coming on. Thanks for your time, and thanks for all the awesome advice you gave, everybody. We'll talk again soon.
Jordan Morell (71:46)
Yeah, yeah. Yeah, thanks. Have a great day.
Reasonable Tech Dad (71:57)
All right.